Apple Goes for Gold in First iPhone 5S TV Spot

Liquid gold takes form as an iPhone 5S in Apple's first TV advertisement for the device The spot debuted Sunday during an NFL broadcast on FOX, according to The Verge. It also played on CBS's NFL coverage later in the day See also: Top 25 Free iPhone Apps of All Time Apple introduced its newest flagship smartphone, along with a cheaper plastic-shelled iPhone 5C, last month. Early data indicates the 5S is outselling its less expensive counterpart by double. The gold iPhone 5S, which wasn't availa...